Robinson will continue to work her notice at Burton Albion before joining the club. At the time, it was a general chat the team had with the manager (Nigel Clough) about whether Pirelli would consider selling some of their disused recreational land to us for a new stadium. I was the Chair when we started Burton Albion Community Trust and we very quickly established the ethos driven by our Chairmans drive that has seen the charity grow and flourish. We always had the ambition to bring the womens team under the wing of the club structure and we are so pleased we have been able to achieve this. To do this click on the cookie settings button below. She now leaves with our blessing, and our support.. AFTER the success of the clubs first flag design competition Burton Albion is again asking supporters to create banners that will be on permanent display at the Pirelli Stadium this time on a theme BURTON Albion FC has been awarded with Family Excellence Status for the 2022/23 season and joins a record number of 66 EFL Clubs in achieving the accolade. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. The actor and Hollywood pal Rob McElhenney said he saw her enthusiasm and gave her the job. It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times. Wigan Athletic will be deducted four points from the 2023/24 Sky Bet League One table after failing to pay its players wages on time in May 2023 and further to previous breaches of EFL Regulations. As I said, I cant really plan too much but as an example, this interview has been arranged this morning but prior to talking with you, I had a couple of important phone calls that have juggled the rest of my schedule around unexpectedly! Due to your consent preferences, youre not able to view this. The National League club made international headlines in February when Hollywood actors Ryan Reynolds and Rob McElhenney completed a takeover from the Wrexham Supporters Trust. I am a divisional representative on the FA Council there are 14 clubs in my division and its a role that came by chance but one that I am really enjoying; it gives me a different insight into the industry. Transfer Centre LIVE! Placing emphasis on community is nothing new for the Burton Albion Commercial Director as she one of the founders of The Burton Albion Community Trust (BACT). Read this week's other inspirational stories from women in football below: Vicky Smith - PGMOLShelley Strange - ReadingDebbie Jevans - a sporting journey. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused. My passion for developing the potential in young people can also be seen from our Inspiring Your Future programme which is something else I am proud to have created and led. The ethos of this club comes from the Chairman and his vision and values are very rare in this industry. I even had stints behind the bar! Also, its lovely to be able to have a job which I share with my family. I always say that there havent been many roles Ive not fulfilled when it comes to Burton. Currently the Commercial Director at Burton Albion Football Club with over 20 years' experience, Fleur Robinson has been at the Brewers since 1997. Were fortunate that weve got great community trust leads such as Matt who is delivering these and Im incredibly proud of this work. We also use third-party cookies that help us analyze and understand how you use this website. However, as an individual you need to be innovative and have a wide range of skills be able to spot opportunities for growth and revenue streams. I have a vivid memory of going for a walk across the fields with my Dad (Ben Robinson Chairman of Burton Albion) and he told me he was getting back to being involved with the club. The Pirelli Stadium (Source: Burton Albion FC). The cookie is used to store the user consent for the cookies in the category "Performance". Alternatively, please email ifollow@efl.com - note that live chat is recommended for the quickest response on a matchday. 2023 Nolan Partners. More recently weve integrated the Ladies setup into the football club, and Ive asked the club to make sure that continues once my time has ended.. Fleur said: I have loved every minute of working at Burton Albion and although Im greatly looking forward to my new role, I will be very sad to leave so many great friends at Burton Albion. inaccuracy or intrusion, then please We ultimately decided to launch the Community Trust first and it is one of the best things we have ever done. 6.0. In her role, Fleur is responsible for the day-to-day running of the club, particularly the off-field activity including the building of the Pirelli Stadium and expanding the commercial opportunities that came with their new home. Floor 6 In order to use the live chat functionality you need to opt into live chat cookies. Born into football, at least according to Fleur herself, she had an interest in the club since the age of four, and also played her part in the Brewers incredible rise from the Southern Football League Premier Division all the way to the Sky Bet Championship. Robinson will join Wrexham on 1 June, 2021 after ending her role at Burton. Obviously Burton Albion is a family business so Im not sure I had a choice! Fleur Robinson is to leave her role as commercial director at Burton Albion to become Wrexham's new chief executive officer. The cookies is used to store the user consent for the cookies in the category "Necessary". It seems like a distant memory now. Never say never, although, any career move I make would have to be to an organisation with the same values as Burton Albion. Fleur Robinson is to leave her role as commercial director at Burton to become Wrexham's new chief executive officer. All of that experience has developed my role into what it is today. Since its inception in 2010 BACT has expanded and helps more than 7000 people per week in their local community. Robinson will start her new job with the Welsh club on June 1 and work under . Im also immensely proud of what we have achieved off the pitch in terms of our community impact. Burton Albion commercial director Fleur Robinson said after the case that the club would carry out its own investigation into the incident. Itstruly been an honour to be part of Burton Albion,working alongside the Chairman,our wonderfully dedicated teamand community partnersto achieve the clubs many iconicmilestones. I think thats why I have enjoyed it so much; we always say in the football industry that every day is different and thats what I like. Fleur Robinson is to leave her role as commercial director at Burton Albion to become Wrexham's new chief executive officer. Ahead of International Womens Day on Thursday 8th March, we will be sharing the stories of those successful women within the industry, from the academy to the boardroom level across the footballing world and there are plenty to tell. We are all behind the move and support the womens team across our functions, such as media and player administration. It felt like a pipe-dream but the negotiations proved successful and, combined with selling the Eton Park stadium, we were able to see the project through. This cookie is set by GDPR Cookie Consent plugin. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 8.2. Sign up for our FREE daily preview newsletter direct to your inbox! There are so many highlights of work that the Community Trust delivers and the team, led by Matt Hancock (Head of Community Trust) and our trustees is absolutely phenomenal. We had 5,000 people at the stadium on Sunday . Its a very exciting opportunity for me and I cant wait to start. I feel it is important to have an educational aspect to what I do, as well as offering mentoring where I can; this is where I see a big focus for me going forward. With over 24 years' experience with the Brewers, as well as fulfilling other senior positions in football - such as a Council Member for the FA - Fleur has a wealth of experience. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". "I'm delighted to accept this fantastic position and I'm excited about joining one of the oldest professional football clubs in the world, which has both a proud history and a positive future," Robinson told the official club website. Ive not mowed the pitch and unfortunately, not played but other than that, I have been a part of it all and my role now is one that has developed from working in all areas of the business across many years. Burton Albion Football Club is a professional association football club in the town of Burton upon Trent, Staffordshire, England. We are fortunate that many of our partners have supported us through this period too. MX23RW : Monday, August 9 11:14:03| >> :60:2224:2224: Liverpool vs. Osasuna: 6 hrs 45 mins Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. I have been able to get my kids involved and share those experiences with them, which is really special to me. It was a fantastic experience and that is a huge part of why we are where we are today. Fleur will be leaving the League One side to join Wrexham this summer who currently lie in 5th place in the National League. Id like to say thank you to the chairman, who has always been my mentor and inspiration, for his continued support and warm wishes as I take on this new role. "There are not many jobs that would have pulled me away from Burton, a club I have helped develop from the second tier of non-league to two seasons in the Championship, but the prospect of joining Wrexham at the start of what I believe is about to be an incredible new era for the club was too exciting to pass up. EFL Community & Education Football Alliance. It is a varied role and the key aspect is to drive revenues and increase growth. Robinson will continue to work her notice at Burton Albion before joining the club. We launched the Community Trust in the first season of being in the Football League, although we also had the opportunity to set-up an Academy at the same time. When Fleur started in the 1994/1995 season, we were a small non-league club in a small ground and all we had were dreams of what could be for Burton Albion. The cookie is used to store the user consent for the cookies in the category "Other. Fleur Robinson is Commercial Director of Burton Albion Football Club, a Council Member for the Football Association, an Ambassador for BTEC and a founding Trustee of Burton Albion Community Trust (BACT). AFTER the success of the clubs first flag design competition Burton Albion is again asking supporters to create banners that will be on permanent display at the Pirelli Stadium this time on a theme BURTON Albion FC has been awarded with Family Excellence Status for the 2022/23 season and joins a record number of 66 EFL Clubs in achieving the accolade. But it goes back to what I said earlier about being a special type of person to work in the industry, you accept that the work-life balance is what it is. We have always wanted to support them and help them develop. In order to use the live chat functionality you need to opt into live chat cookies. Fleur Robinson will become the new chief executive at Wrexham. Play for free, entries by 3:00pm. It will be hard to replace the contribution she makes to the day-to-day activities at the Pirelli Stadium, but this is such a great opportunity that we wouldnt want to stand in her way, and we are excited to see what she can achieve at Wrexham. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. This website uses cookies to improve your experience while you navigate through the website. We have always been community focused but years ago, it was mainly about providing raffle prizes for local causes and more of a general support for community events. Its only recently that I have thought about that side of my career. Alternatively, please email ifollow@efl.com - note that live chat is recommended for the quickest response on a matchday. I wish Burton Albion every success and I know there will be many more magic moments for the club in the years to come.. Every business is only ever as good as the people it employs, and we have been lucky to have some wonderful staff and volunteers here at the club, and for that I am really appreciative and proud. RYAN Reynolds and Rob McElhenney have made their biggest statement so far as Wrexham owners by announcing Burton Albion Commercial Director Fleur Robinson as their new CEO. contact the editor here. The cup round has been fantastic. "The Wilo brand will now not only be prominent at the Pirelli Stadium with ground advertising and the tunnel sponsorship, but we are delighted that . 12 March 2021 Nigel Powlson BurtonAlbionFC BURTON Albion Commercial Director Fleur Robinson is leaving the club to take up a new role as Chief Executive at Wrexham AFC. "There are not many jobs that would have pulled me away from Burton, a club I have helped develop from the second tier of non-league to two seasons in the Championship, but the prospect of joining Wrexham at the start of what I believe is about to be an incredible new era for the club was too exciting to pass up. By clicking Accept All, you consent to the use of ALL the cookies. I wish Burton Albionevery success andI know there will be manymore magic momentsfor theclubin the years to come.. Robinson will start her new job with the Welsh club on June 1 and work under Hollywood actors Ryan Reynolds and Rob McElhenney, who completed their takeover of the Vanarama National League side last month. Use tab to navigate through the menu items. Please report any comments that break our rules. The Chairman has always been my inspiration and I will miss working with him, as well as all the tremendous staff and volunteers at the club, community trust and Academy. Burton has been Robinson's home for the last two decades and she was a key figure in their journey from non-League all the way up to the Sky Bet Championship before they were relegated to League One in 2018. I think it is great if you can get yourself into the industry but it is difficult to do so and thats why I am always glad to help anybody with advice if they need it. Its a similar journey to what Ive been through at Burton and its something that wont happen overnight, but we will put the foundations in for that growth. This website and associated newspapers adhere to the Independent Press Standards Organisation's Help contribute to IMDb. FLEUR Robinson says the opportunity of working with Wrexham's new Hollywood owners was too exciting to turn down. Id like to say thank you to the Chairman, who has always been my mentor and inspiration, for his continued supportand warm wishes as I take on this new role. Fleur Robinson will become the Chief Executive Officer of the club on the 1st June 2021, once her notice period is complete at current club Burton Albion. These cookies will be stored in your browser only with your consent. BURTON Albion will continue their pre-season campaign with a trip to National League North side Brackley Town. A FAREWELL message from Fleur Robinson on her last day at Burton Albion: As many of you will know, I will be leaving Burton Albion to take up a new position as Chief Executive of Wrexham AFC, but I couldn't leave without thanking you all for your wonderful support. It's free and means you'll never miss out on the most important Staffordshire news of the day. 29th floor ", Reynolds said: "Fleur's enthusiasm just shone through and having successfully navigated the journey to the EFL from the National League, she was able to offer us something different but exceptionally relevant.". Necessary cookies are absolutely essential for the website to function properly. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Its a massive challenge, but the club has ambitious new owners, and it will be my job to turn those ambitions into reality. Alternatively, please email ifollow@efl.com - note that live chat is recommended for the quickest response on a matchday. NY +1 (212) 763 0590. But wherever I end up, I will always make sure there is an educational aspect to it. This site is part of Newsquest's audited local newspaper network. Fleur said: "We want to get promoted into the English football league. Robinson was talentspotted following an extensive search by a group of counsellors with a . Wrexham have named Burton Albion commercial director Fleur Robinson as their new chief executive. "I want to thank Fleur for all she has done for Burton and we wish her every success in her future football career.". Fleur Robinson: Wrexham Are A Sleeping Giant!. Motherwell sign Steven Lawless from Burton Albion. We cast a wide net and the excitement we found for what we are seeking to build at Wrexham AFC was inspiring. Fleur Robinson is to leave her role as commercial director at Burton to become Wrexham's new chief executive officer. From fans, to players and all of the team working in the office; it affects everyone. Fleur is leaving the Brewers, where her father Ben Robinson is chairman, to take up a new role as chief executive at Wrexham AFC. He has always been my guide and inspiration and I am pleased to have his blessing towards my new journey. Fleur Robinson, who is . Ben Robinson will end her lengthy association with the Brewers at the end of the season. You can read a preview of today's newsletter here. The Harley Building If you have a complaint about the editorial content which relates to It does not store any personal data. Burton Albion chairman Ben Robinson said: Fleur has played a massive part in the development of this football club and can take pride in all we have achieved both on and off the pitch. Robinson oversaw Burton's rise from non-League to the Championship and will join Wrexham on June 1; Wrexham made international headlines when Ryan Reynolds and Rob McElhenny completed a takeover of the National League club. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. That set-up has enabled us to build a relationship and grow closer to them, and I think we reached this point last season where we were all finally in the same place, at the same time, to be able to form the partnership. Its truly been an honour to be part of Burton Albion, working alongside the chairman, our wonderfully dedicated team and community partners to achieve the clubs many iconic milestones. Add a bio, trivia, and more. These cookies track visitors across websites and collect information to provide customized ads. The team plays in League One, the third tier of English football. London Wrexham are a sleeping giant with a great fanbase in an untapped area in the North Wales and it has lots of potential for success. Alternatively, please email ifollow@efl.com - note that live chat is recommended for the quickest response on a matchday. In order to use the live chat functionality you need to opt into live chat cookies. BURTON Albion Commercial Director Fleur Robinson received a special award from the club to mark more than 25 years of service. Fleur Robinson - a driving force behind Burton Albion's meteoric rise from non-league to the Football League. For the Business Community Speakers taking part, it is an opportunity to share their knowledge and experiences, particularly around well-being. A Gannett Company. I think you need to be happy in whatever role you do you need to enjoy it. Financially and operationally, it was a case of right place, right time for it all to come together because the cost to purchase land for house building was high and Pirelli were in a place where they decided to let us buy their land. Robinson will start her new job with the Welsh club on June 1 and work under Hollywood actors Ryan Reynolds and Rob McElhenney, who completed their takeover of the Vanarama National League side last month. ", Reynolds said: "Fleur's enthusiasm just shone through and having successfully navigated the journey to the EFL from the National League, she was able to offer us something different but exceptionally relevant.". Sascha is highly experienced within the area of Supporter Engagement, having held the positions of Head of Supporter Engagement at Luton Town Football Club and Supporter Liaison Officer at West Ham United. It will be hard to replace the contribution she makes to the day-to-day activities at the Pirelli Stadium, but this is such a great opportunity that we wouldnt want to stand in her way, and we are excited to see what she can achieve at Wrexham. I am keen on implementing education from an early age and it is something I have always been passionate about and tried to be involved in. Proudly created with Wix.com. Wrexham appoint Burton Albion director Fleur Robinson as new chief executive, Wrexham's new CEO Fleur Robinson will take up her role on June 1 and will be working with Ryan Reynolds and Rob McElhenney (Credit: Wrexham AFC/Burton Albion). A FAREWELL message from Fleur Robinson on her last day at Burton Albion: As many of you will know, I will be leaving Burton Albion to take up a new position as Chief Executive of Wrexham AFC, but I couldnt leave without thanking you all for your wonderful support. I want to thank Fleur for all she has done for Burton Albion and we wish her every success in her future football career., Wrexham co-owner Rob McElhenney said: "Fleur will be a great leader for Wrexham. The community trust having their own facility means they can deliver far more programs and its something were all proud of. An extensive search was undertaken against a specific brief which included the significance of the Clubs role in the community and having experienced the journey from non-league into the EFL, along with the other qualities that you would expect from anyone taking on this role. Fleur is leaving the Brewers, where her father Ben Robinson is chairman, to take up a new role as chief executive at Wrexham AFC. "I get the impression they looked at other clubs and obviously came to the conclusion that this was the right club for them and wanted to take it from there and move the club forward. Fleur, who has seen Burton Albion rise from the second tier of non-league to enjoy two years in the Championship, will take up her new role on June 1 and will be looking to see the Welsh club make similar progress. You also have the option to opt-out of these cookies. Fleur is pictured with her dad, Burton Albion chairman Ben Robinson and her two daughters. Fleur Robinson is to leave her role as commercial director at Burton Albion to become Wrexham's new chief executive officer. Her commitment to placing the club at the centre of the community and experience in doing so was exceptionally attractive when you consider the importance we place on that area in our mission statement., Co-owner Ryan Reynolds said: "Fleurs enthusiasm just shone through and having successfully navigated the journey to the EFL from the National League, she was able to offer us something different but exceptionally relevant.". In an. However, you may visit "Cookie Settings" to provide a controlled consent. I think it is good to give them confidence along the way and important to give them some insight into potential career choices., Take a look at the video below as Fleur discusses her education, 20 years experience at Burton Albion and the challenges she faced entering a male-dominated industry, To watch the Video please enable "Targeting" in cookie settings. Burton has been Robinson's home for the last two decades and she was a key figure in their journey from non-league all the way up to the Sky Bet Championship before they were relegated to League One in 2018. In . As part of my journey I have realised people dont know what they want to do when it comes to leaving school, particularly women. As well as developing commercial opportunities at Burton Albion, Fleur has been a champion of the development of the womens game, a member of the FA Council, and was instrumental in the Inspiring Your Future initiatives looking at mental health and opportunities for young people. Click here for more stories about Burton Albion. She said: Its an incredibly difficult decision to step away from Burton Albion, a football club I love, and which has been a massive part of my life for more than 25 years, but this was such an exciting opportunity I didnt think I could turn it down. He was extremely passionate and led the negotiations to success. 2021 by Waters Writes. Her community work started well before BACT as she was tasked with a huge role in building the Pirelli Stadium to get the club prepared for the Football League. Fleur Robinson is the daughter of Albion chairman Ben Robinson and will end her lengthy association with the Pirelli Stadium at the end of the season. It has been an incredible period in Burton Albions history and Im proud of all that we have achieved over the last 25 years both on and off the pitch. The Brewers chairman Ben Robinson said: "Fleur has played a massive part in the development of this football club and can take pride in all we have achieved both on and off the pitch. Robinson, who navigated Burton Albions remarkable rise from Non-League to the Championship alongside her father, admitted it was the Hollywood A listers vision and passion for the Dragons that sold it to her. Published May 25, 2021 Fleur Robinson is the new chief executive of Wrexham AFC This week's game changers podcast features Fleur Robinson, the new chief executive of Wrexham AFC. At the clubs awards night, Fleur was presented with an engraved cut glass rose bowl for Special Recognition for Exceptional Service to Burton Albion. Fleur, who is currently Commercial Director at Burton Albion FC, will continue to work her notice before joining the Welsh club owned by Hollywood actors Rob McElhenney & Ryan Reynolds. There are not many jobs that would have pulled me away from Burton Albion, a club I have helped develop from the second tier of non-league to two seasons in the Championship, but the prospect of joining Wrexham at the start of what I believe is about to be an incredible new era for the club was too exciting to pass up., Wrexham co-owner Rob McElhenney said: Fleur will be a great leader for Wrexham. Editors' Code of Practice. Back to home Fleur RobinsonFleur Robinson Robinson will start her new job with the Welsh club on June 1 and work under Hollywood actors Ryan Reynolds and Rob McElhenney, who completed their takeover of the Vanarama National League side last month. Were all really excited to see what the future holds. She said: It would have taken something special for me to leave Burton and I think the approach and vision of the new owners is what attracted me. The Brewers chairman Ben Robinson said: Fleur has played a massive part in the development of this football club and can take pride in all we have achieved both on and off the pitch. From the time we took over ownership of the club, I was working on small commercial projects and was involved in a bit of selling, as well as general administration. We didnt quite have the Championship in mind when we built the ground, and it was a huge challenge to cope with the demand of security and hospitality when we got to that level. 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